Planning to get into video marketing? There is nothing better than youtube. Youtube is the second most visited site on the entire internet space. People spend a lot of their time surfing various trending videos on Youtube. Since Youtube has such vast audience, companies put more of money on such digital platforms to build a brand image better than their competitors. But, unlike other digital platforms, you don’t have to spend too much to get your youtube advertising going. In fact, creating a super engaging channel and regularly posting quality content on it is more than enough.

Make sure your channel has every element that attracts your customers and helps you to maintain your brand value. This article will be a bliss for all those who are just getting started with their Youtube marketing

#1: Take it easy

Many of the people believe that to start a youtube channel, you need to have expensive video equipment. But in reality, all you need is a smartphone or even a web camera for that matter is sufficient. You will automatically have a group of people who will like to watch your videos if your content is informative and engaging. In marketing, you can always take topics that are relevant to your business.

Also, create videos around the pain points of your audience. Understanding the pain points of your audience helps you connect with them at a much deeper level. Once you are well aware of their pain points, create attractive videos around it. Focus on more quality content rather than anything else for a good brand marketing. You can also try to work with a video camera that has an external microphone feature available.

#2: Keep your videos simple

You don’t have to look flawless in front of the camera to make your product and services successful online. You can simply make a presentation type video that is illustrative with voiceover.

Many of the youtube channels that are just presentation based, also have a large number of followers. Remember your followers like to see videos that cover topics that are highly relatable and asked. You can also create some awesome youtube banners simply by using Canva. Using the tool, you can easily design eye-catching banners that can grab eyeballs.

#3: YouTube SEO

If you want to attract organic traffic through SEO, Youtube optimization is something that works awesomely for your brand. Here is a good news for you! Youtube ranking is much easier and faster. You can easily obtain page one ranking with simple link building efforts. So once your video is live, the next step is to build some authority links around it and within no time, you will find your video ranking.

#4: Provide information and don’t be Salesy

People hate salesy content and immediately start losing interest. Therefore, don’t commit the mistake of making your brand marketing more sale focused than informative. Many people think that putting one or two videos is enough but it isn’t true at all. Just like you need to keep blogging new content on your site, uploading regularly interesting videos on the channel is a must.

People watch more video content because they find it more explanatory and understandable than any written or other content. For instance, if your company deals in marbles than making videos on a relevant topic makes sense. For instance, “How to select the right marble for your home” is one informative topic that many people would like to know about. You can make a video on this topic and grab relevant audience attention.

#5: Share channel details on other social media platforms

If you have good social media following, it can be a huge plus point for your newly started youtube channel. You can make an official announcement on all the social media platforms to redirect your relevant audience to your youtube channel automatically. This way you can easily start with some good leads on youtube channel. This is how you can make sure that all your marketing strategy is done in the right direction.

I hope all the above points helped you to know how you can easily start off with your brand marketing through youtube. In case of any doubt feel free to contact us through comments below. Thank you!


Hudson is currently an editor at Hudson Rhine. She also holds a degree in Computer Science from Bridgewater College. She loves to write about software and tech shaping the future. She lives in Virginia with her parents.

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