Now that we are coming to the end of 2018, it is time to take stock of the past year. What are the successes? And what are the weak points to improve? This article focuses on the benefits of SEO business websites. You’ll find practical tips and tricks for optimizing your SEO strategy, and you’ll better understand why SEO is attractive increasingly significant to your business success in the future.
SEO means Search Engine Optimization, that is, “search engine optimization.” The goal of SEO is to increase internet traffic to websites. It is therefore essential to the qualitative website. A good SEO equals a higher ranking on the search engines. All main search engines such as Google, Yahoo, Bing… give rankings to websites.
Each year, more than 2.8 trillion searches are done through Google, the largest search engine. Google answers almost 90,000 questions per second around the world (Hub Spot: The Introductory Guide to Search Engine Optimization in 2018). So every second your website is not indexed to Google, you risk losing thousands of opportunities with potential customers who do not immediately find your website.
For an SEO plan to succeed, it takes a long-term vision. A good ranking on search engines is the result of a continuous referencing process in which constant changes are made to the site. The following five tips and tricks can help you optimize the SEO of your company’s website.
1- Be attentive to the qualitative content.
Without good content, it is impossible to reach the top of the search engine rankings. Content creation is done at the user level and is customer oriented. So we always have to ask ourselves the question of what meets the needs of the consumer. The quality of the content prevails over the quantity.
A helpful tip when creating content is its distribution. What content to place where on my site? Here, consider the following subdivision: the home page is the hook, the showcase of your website that communicates the values and visions of your company. The services and goods you offer form the second part of your website and must present specific content. Finally,
2- Create a blog if you do not already have one.
If you do not have a blog, it is strongly recommended to create one. Maintaining a blog once a week can have significant implications for your SEO. Each blog article creates a new search engine webpage and increases the possibilities of being “found.”
3- Use videos in the content of your SEO
Experts predict that by 2020, 80% of internet traffic will consist of videos instead of traditional media. Video marketing is not only an application for good SEO, but it also contributes to your overall marketing and sales goals.
4- Optimize your website for mobile users.
A site that is not improved for mobile users increases the risk of a bad user experience by 50% (Hub Spot: The Introductory Guide to Search Engine Optimization in 2018). A well thought out SEO plan also involves paying attention to the mobile experience of your website. The content must also adapt to tablets and mobile screens.
5- The “on” and “off” pages of SEO
Focus on the “on” and “off” pages of SEO. The “on” pages of SEO are the adaptations that are visible to the users of your website. In this case, the following points must be taken into account: the indexation, the structure of the URL, the images and the titles used during the writing of the site. The off pages of SEO contribute to the reputation and authority of your website.
This part of SEO is more focused on using inbound links. Inbound links are links to your site from other channels than your website. A handy tip for this is to distribute specific content by e-mail to customers and users or to refer to specific web pages when writing blogs.